Advertising your business on social media platforms is an excellent way to boost brand awareness and generate sales for your company. You can consider using various social media platforms, and you may want to select the ones with the most extensive reach for advertising. Below are some of the best social media platforms you can use and their average monthly users, so you know each social media platform’s potential reach.
Out of all the various social media platforms, the biggest by far is Facebook, and official figures show that as of January 2022, they have 2.910 billion active monthly users. As a result, when you have adverts for your business on this platform, you can potentially reach a massive audience that can benefit your business. However, you may want to use a reputable online marketing agency to run your campaign and ensure you have effective ads that give you a return on your investment.
YouTube is another excellent platform you can use to advertise your services or products, and this has over 2.5 billion active users. However, they have many types of ads available, so you do not have to create videos to advertise on this platform. Some of the different types of ads you can utilise for your business include:
- Skippable in-stream ads
- In-feed video ads
- Bumper ads
- Non-skippable in-stream ads
- Outstream ads
- Masthead ads
You may also want to consider Instagram to advertise your business, as this platform also has tremendous reach having over 1.4 billion active monthly users. The same company owns the platform as Facebook, so your ads can appear on both platforms, and there are various types of ads you can use to promote your brand, services, and products.
TikTok is another video sharing platform with fantastic reach, and it has over one billion active monthly users using its platform. It can be an ideal platform to promote your business, and it is especially good when your target audience is younger. As with YouTube, there are various types of ads you can consider for your business that can be effective. You can target people using multiple parameters, including age, sex, location, religion, sexuality, etc.
These are a handful of the platforms you can consider using to advertise your company and its products or services, but there are plenty more. It is always best to use an expert digital agency to set up, manage, and optimise your advertising campaigns to maximise your investment return. If you try doing this yourself without any experience, you can spend a lot of money and see little or no returns.