Several marketers employ numerous strategies for creating effective CTAs. You should rest assured that there is an important role of CTA statements. Among the several effective strategies offered by the CTA statements, you should look for good design. A good design would allure the targeted audience. Therefore, a bright button having a contrast color to the page would be an effective strategy. Due to call to action has been highly noticeable aspect on the page, the font size should be adequately large to command the attention of the user. It should also state a clear benefit what the user would receive from completing the transaction. It would get the users to click on the button.
As the name suggests, a call to action has been designed to compel the user for taking action. It would be an effective CTA strategy for using various kinds of action words inclusive of ‘learn more’, ‘discover’, and ‘buy now’. It would be pertinent that you keep the length of the CTA strategy relatively small. It should not be more than five to seven words. The users would be distracted easily online. Therefore, a strong sense of urgency as a limited time offer could assist in compelling users to take immediate action.